The Disadvantages of Buying Biz Op Leads in MLM Business

Tuesday, August 26, 2008

MLM business needs active communication with other people. Certainly, this can be a benefit if you can devise it wisely. But again at the same time, it can be a major drawback if you do not possess enough skills to do the same. Communication is the most crucial and challenging factor that you need to face to become successful in generating your MLM business leads.

In fact, most of the budding MLM marketers go to their friends and family members for the purpose of lead generation. Needless to say, you know better how much time and money consuming it is! So you might need to consider buying biz op leads to solve this issue. But remember that it can be only a short term solution to your problem. Since buying can apparently seem to be an easier choice, but it brings some inevitable drawbacks.

Highly Expensive

The first major concern is of course money. It can be highly expensive. There are people who spend nearly USD 5 or more just to buy one single lead. Now calculate it in terms of 300 or 400 leads per month. Not every one has enough money to spend over on lead generation.

Continuous Flow

When your lead generation stops, it means that you do not have potential customers to continue your market any longer. This means that your business stops growing. So you need to be continuous. You have to purchase the biz op leads on a regular basis to grow your business.

Not Enough Targeted

When you buy the biz op leads with a hope of targeted customers, you are most probably going to be disappointed soon. Because, it is not really targeted and it is really hard to find out the REALLY INTERESTED people against your money you have already spent on the buying.

Lead Share

Although sharing life with life partner can be the best romantic and practical idea in life, sharing leads is just terrible when you consider it from the prospect of your own business. The lead selling companies usually sell off the same leads to many marketers. The result is inevitable. When you call a person from the list, you may end up by doing nothing, since s/he has been already chased by some other marketers for the same purpose. So what are your chances? Very less, isn’t it?

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